2024 Essence Festival: 10 Unforgettable Moments of Culture, Cinema, and Community.

Unforgettable Moments of Culture, Cinema, and Community.

Oh, Essence Festival, you glorious whirlwind of culture, cinema, and community! This year, from July 4th to 7th, the event was nothing short of legendary. As I waltzed out of my state on last sunny Wednesday headed Southwest, I could practically taste the 30th-anniversary vibes of the Essence Film Festival in the air. This wasn’t just any shindig; it was a full-on testament to Essence’s ever-lasting impact on New Orleans (NOLA), the city that’s synonymous with vibrant spirit and yearly blowouts. You know, the home of Mardi Gras, American juju tinz and film set to the iconic blockbuster Girls Trip. Now, let’s talk turkey: Essence is more than just a party. It’s the economic heartthrob of NOLA, drawing in crowds that pump life (and cash) into the city’s pulse-pounding atmosphere. Last year, I chronicled our escapades at the festival, and guess what? This year, the siren call of Essence lured me back for another round. While there were a million events to crash, my journey took a turn for the novel, diving headfirst into the new and unforgettable moments that made this year’s festival one for the books. Here are 10 things that stood out to me. Let’s count down in chronological order:

1. NOVAC Foundation Event: Supporting Black Filmmakers- Thursday July 4

Kicking off the list was an annual NOVAC Foundation event called “R&R” Reel reSET, in partnership with Film New Orleans, Office of Cultural Economy. It was an absolute gem of Thursday night. In America, July 4 is Independence Day, and there’s nothing as sweet as enjoying it with good people and listening to iconic music. Picture this: the event was held in a “house party” style in a quaint house with colorful exteriors and intricate ironwork. It was adorned with the tiniest little CRT Tellie screens chronicling the industry’s long history, making it informative and inspiring. It was like stepping into a living, breathing museum of Black cinema. Inspirational doesn’t even begin to cover it. I even had the pleasure of chatting with India King Robins, the brain behind this whole operation, and I learned that the NOVA Foundation event has been educating and providing opportunities for Black filmmakers since 1972. There were so many creatives in this small house, and across the street, fireworks sparked in the sky. I particularly enjoyed some nice moments with Uche Jumbo, Eso Dike, my lovely South African Namnam, star of “Savage Beauty,” Nambitha Ben Mawazi, and the head of CNN Africa, Stephanie Busari.

2. Culinary Delights and Musical Nights: Cochon and the French Quarter Friday July 5

Friday rolled around, and despite the rain’s best efforts to dampen my spirits, I ventured out to Cochon Butcher Restaurant for some culinary delights. Let me tell you, all this talk about alligators and ducks on a plate made me wonder what happened to good old chickens. I thought I was adventurous with food, but I quickly realized I wasn’t ready for that level of “exoticness.” So, I settled for some top-tier ribs that were absolutely delicious. The bill had a few too many zeros, but hey, when you’re lunching with Naija’s A-listers, courtesy of Toyosi Etim-Effiong, you roll with it.

Later that day, I found myself weaving through the curly streets of the French Quarter, where the vibrant music scene was in full swing. The jazz bands were killing it, with cornets, clarinets, and trombones blasting from every corner. I danced past an older man whose skinny legs zigzagged in perfect rhythm. It was definitely a moment to write home about.

On my chatty Uber ride back to the hotel, I learned about this spooky, old restaurant — the oldest in NOLA — that never closed, not even during hurricanes. Ghost stories galore had me covering myself with the blood of Jesus, no lie. The band’s music truly intensified the festive atmosphere, making my time in NOLA a blast I won’t soon forget.

3. Nigeria Panel at Cultural Connections Stage: Celebrating Nollywood Giants Saturday July 6

Remember last year when I raved about Nigeria at Essence, right here on BN? Well, this year’s Nigeria panel on Saturday took things to another level. Themed “Building Bridges: Collaborating with Nollywood for Global Success,” the event brought together influential figures from the Nigerian movie industry, including the ever-glamorous Omotola Jalade, the dynamic Uche Jumbo, the charismatic Eso Dike, and a young rising star from “Iwájú” Simisola Gbadamosi Moderated by the brilliant Stephanie Busari, and convened by the ever-resourceful Toyosi Etim-Effiong, the panel showcased Nollywood’s skyrocketing influence. Right outside the hall, a plethora of African Americans approached Eso, excitedly saying, “You act on YouTube! I’ve SEEN YOUR MOVIES!” They were absolutely in awe. It was a testament to the fact that our movies are reaching the right audience and making waves across Africa. Toyosi spoke passionately about the importance of exposure, and throughout all the panels I attended, her questions consistently championed the interests of Nollywood. Another standout moment from that panel was the young star, Simi. You could tell she has a very bright future ahead of her. Watching her sit among her senior colleagues in the industry was wonderful and inspiring. Omotola dropped some serious wisdom about perseverance and the importance of knocking on doors, emphasizing courage and resilience as keys to success in the industry. Both she and Uche, speaking from their experiences as mothers, stressed the necessity of balance. Uche’s mantra, “produce local for the global audience,” underscored the importance of consistently telling our own stories and getting it right, to the best of our abilities. She candidly shared that if she wasn’t acting, she’d be in therapy — a nod to the therapeutic nature of storytelling and acting. The panel also referenced Lauretta Edward Wilson’s “An Actor Prepares”, highlighting the dedication required in their craft, with Eso explaining an actor’s resume is cradled in their last film, so it’s best to give it all in every film an actor performs in. This session proved to be a powerful testament to Nollywood’s growing global footprint and the inspiring journeys of its stars.

4. “A Kismet Holiday”: A Romantic Triumph Saturday, July 6

Saturday brought some cinematic gems to the forefront at Essence. While I barely caught a glimpse of Cameroonian filmmaker Joel Ayuk’s “Chokehold,” I did manage to catch “A Kismet Holiday,” starring Derrick King and Nigerian-American actress Karen Obilom, who was absolutely dazzling in her first leading role since her standout performance in “Games People Play” opposite Lauren London. “Kismet” is a heartwarming Christmas movie about two strangers finding love in the most classic rom-com-y way imaginable, written by the talented Bree West. The film’s charming portrayal of Black love, combined with beautiful lighting and a compelling story, quickly made it a festival favorite. And guess what? It just won the overall best film award at Essence this year! I couldn’t be happier for them — it’s truly a romantic triumph, and I discussed it with my friends throughout DJ O’jay’s evening afrobeats celebration that ensued.

5. “Nine the Movie”: A Cinematic Masterpiece Sunday, July 7

If the verse “we battle not against flesh but wickedness in high places” were a film, it would be “NINE.” The absolute highlight of this year’s Essence Festival was this movie, hands down the most unique film I’ve seen at Essence. Screened on Sunday, this international fantasy thriller, produced by Angela White co-executive produced by Vinny Curry, and Glenn Singleton (associate producer) was a visual and narrative delight. Directed and produced by my bro Chris Attoh, who also starred in the film, “Nine” boasted a stellar cast from South Africa, Nigeria, Ghana, and the United States, including Kate Henshaw, Rosemary Zimu, Juliet Ibrahim, and Damien D. Smith. The film’s stunning visuals, high-quality audio, and captivating story were evident. The plot revolves around a series of witchcraft-related murders in Ghana, with a grieving homicide detective and an elite all-female assassin group racing against time to prevent supernatural warfare. The film’s execution, reminiscent of the special effects seen in Netflix’s “Supacell,” pushed the boundaries of African cinema, delivering a visually stunning narrative that maintained cultural authenticity while appealing to international audiences. You’ve probably seen Rosemary in Netflix’s “Savage Beauty,” and let me tell you, she is SUCH a star! Her bald-headed swag and phenomenally strong character choices, juxtaposed with Chris’ dark-skinned, glorious villainous performance, were like “Woman King” vs. Pstr. Jimmy Odukoya (as General Oba Ade) all over again. And Juliet Ibrahim really brought it. Spoiler alert: the film is very juju-ric, and a strong reminder to take your prayers seriously, LOL!

6. Global Panel on Representation: “Authentic Global Storytelling” Sunday, July 7

A pivotal moment on Sunday’s roster was the Global Panel on Representation, themed “Authentic Global Storytelling.” The panel featured notable personalities including Nicole Amarteifio, the creator of “An African City,” a former CAA agent, Ozi Menakaya, Nigerian creator of “Beyond the Veil,” Jamaican filmmaker Tanya .E. Taylor, British Caribbean actor Aml Ameen, Northern Nigeria’s Nadine Ibrahim, and a representative from Universal, Sipho Dlamini, known for including the African music we all loved on the music of “Black Panther” and other Hollywood blockbusters we know and love. Moderated by Juliet Ibrahim, the discussion centered around the challenges and opportunities in global storytelling. Distribution emerged as a critical topic, highlighting the disparities between African markets and other regions. An executive explained why Apple TV, for example, is more inclined towards South Africa over Nigeria, attributing this to billing issues within Nigerian financial institutions, which is currently being solved. The consensus was clear: African storytellers must own their narratives and actively network to gain global recognition. Mekdese Haile, a young producer’s question about how prepared we are to embrace cinematic consumer behavior in the future of Africa given that by 2050, our continent will have the highest youth population worldwide, with one in four people on the planet being African according to the New York Times. It’s a reminder on the very promising future of African cinema resonated with the panel, reinforcing the sentiment that it is indeed Africa’s time to shine.

7. Janet Jackson Concert: A Showstopper Performance Sunday, July 7

The musical performances at Essence were nothing short of spectacular: Usher on Saturday was amazing, but Janet Jackson’s concert on Sunday was a serial showstopper, making it the next on my list. With unmatched energy, stage authority, and sheer grace, Janet captivated us all. She purred like a cat while breaking moves — without breaking a sweat, unlike her young dancers. Not trying to shade anyone, but some things come with experience, baby. She proved once again why she is a legend.

Victoria Monet, giving heavy young Beyoncé vibes, also delivered an impressive performance, but Janet’s command of the stage was unparalleled. There was a moment when she asked us to sing to our best friends, and it was all about girl power. I was seated (I kid you not) next to Deputy Harris. It truly was a moment to live for! We took some selfies, and let me tell you, I was snatched in my leopard bodycon — noburri can tell me nuthin’!

8. Memorable Encounters: Cool People and New Connections

The people you meet at Essence are always a highlight, and this year was no exception. I had the opportunity to reconnect with my old friends, comms queen Maliz Mahop, Essence producer Ama Larbi, actor Kareem Grimes, and meet new faces like the incredibly talented Danielle Brooks and the hilarious Nigerian-American comedian Iyke Slimster. The very inspiring Sarah Jakes and the adorable Little Van Van were a delight to watch up close on the Essence stages throughout the weekend. A chance encounter with Meagan Good over lunch was filled with mutual admiration and fun. I also had the pleasure of being introduced to the gorgeous Taja V. Simpson, Mike Merill, the fabulous Tajé Prest, Tiffany Yarde , the stunning plus-size model, Ms. Kristine and the incredible founder of Black Film Space, Lande Yoosof. So rad!

9. The Kindness of New Orleans-

A wise woman once told me, “New Orleans is matriarchal. You treat it right, and it will return to you all the love,” and I found that to be completely true from the moment I arrived at the beautiful NOLA airport, where I stumbled upon a small NASA exhibition. One of the most heartwarming aspects of my trip was the kindness and hospitality of the people of New Orleans, starting with the city’s Mayor LaToya Cantrell. I’d like to thank her for her warm welcome and continued support of the festival. The city’s wonderful Deputy Director of Arts and Culture, Alana Harris, shared, “It’s about sisterhood, togetherness, and building lasting relationships.” I also enjoyed a colorful cultural performance from several New Orleans culture bearers themed “Dear New Orleans.” Beyond that, I truly appreciated the “lagniappe” I received from every single NOLA local I met — from the friendly post office staff and Uber drivers to the welcoming hotel personnel. Everyone contributed to a positive experience. Although I missed the mayor’s annual welcome event this year, it’s always a testament to the city’s inclusive spirit. The warmth and friendliness of the people of New Orleans truly make every visit special.

10. A FON DUFE dose of Steeze and Composure-

Throughout the festival, I made sure to stay hydrated and brought a fierce blend of Nakia (Black Panther) meets Queen of Zamunda. Every outfit was intentional, combining African prints from Ruzana Couture with FashionNova staples to keep things fresh and youthful, minimizing the “auntie vibes.” My braids added an extra touch of flair, and yes, even Janet Jackson rocked the same braids. You can’t tell me anything!

Conclusion: Until Next Year, Essence! Let’s continue to “Embrace The Culture”

The Essence Festival 2024 was a perfect blend of culture, cinema, music, and community, leaving me eagerly anticipating next year’s celebration. Despite not fully exploring the vendor marketplace this year, every moment added to the festival’s richness. Essence continues to be a cornerstone of cultural celebration in New Orleans, highlighted by the 30th anniversary of the Essence Film Festival. This year’s event underscored Essence’s enduring impact on NOLA, drawing crowds that contribute to the city’s vibrant atmosphere. See you next year, Essence — until then, it’s been perfect!

Photography Credits: African Pictures International, TOLUlOPE GANGBO, Julian du Buclet and Cody Johnson

Notes

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My Essence Festival 2024 in 10 Slides 🌟

From dazzling fashion and inspiring panels to unforgettable concerts and culinary delights, the Essence Festival 2024 in NOLA was an incredible celebration of culture, cinema, and community. Here’s a glimpse into my 10 top moments! Swipe right for all the highlights!

Slide 1 NOVAC Foundation Event: Supporting Black Filmmakers: @novacvideo event has been educating and providing opportunities for Black filmmakers since 1972. Enjoyed black cinema history with @indykrobs13, @eso.dike, @ladynam_bm, @uchejombo and @stephbusari. 🎬

Slide 2: Enjoyed delicious ribs @cochonbutchernola and danced through the French Quarter’s vibrant music scene. all this talk about alligators and ducks on a plate made me wonder what happened to good old chickens. I thought I was adventurous with food, but I quickly realized I wasn’t ready for that level of “exoticness.” So, I settled for some top-tier ribs that were absolutely delicious. 🍴🎷

Slide 3: The Nigeria panel “Building Bridges: Collaborating with Nollywood for Global Success” featured omotola jolade, uche jumbo, eso dike, simisola gbadamosi from @iwaju. Moderated by @stephbusari and convened by @the_toyosi. 🌍🎥

Slide 4: “A Kismet Holiday” won best film! Congrats to the lead actors @karenobilom, @kingderrick.a and the writer @breekwest. The film’s charming portrayal of Black love, combined with beautiful lighting and a compelling story, quickly made it a festival favorite. 🎄❤

Slide 5: “Nine the Movie”: A Cinematic Masterpiece — Sunday, July 7 “NINE,” directed by @chrisattoh, produced by @msangelawhite featuring stellar cast including @k8henshaw, @rosemary_zimu, @damiendsmith amongst other talented actors. A cinematic masterpiece that pushed the boundaries of African cinema. It’s stunning visuals, high-quality audio, and captivating story were evident.. 🎬✨

Slide 6: Global Panel on Representation — A pivotal moment on Sunday’s roster was the Global Panel on Representation, themed “Authentic Global Storytelling” panel featured @ozman927, @amlameenbaby, @nadineibrahimfilms @siphodlam, and @julietibrahim. It’s a reminder on the very promising future of African cinema resonated with the panel, reinforcing the sentiment that it is indeed Africa’s time to shine.

🌍🎥

Slide 7: The legendary @janetjackson delivered a showstopper performance, alongside The dancing girl @victoriamonet girl power and epic vibes all around!. Usher’s performance on Saturday was amazing, Unmatched energy, stage authority, and sheer grace 🎤💃

Slide 8: Memorable encounters: I had the opportunity to reconnect with my old friends @malizmahop and also made some new friends, with @ama_llamaa, @kareemgrimes, @thedaniellebrooks, @meagangood, @tajavsimpson, @mikemerrill,, @yardetiffany, @mskristine, and @landeyoosof. ❤🏙

Slide 9: The Kindness of New Orleans people: I’m grateful for the hospitality of NOLA, including Mayor @mayorcantrell, and Deputy Director @alanaharrisnola. NOLA’s warmth made every moment special. ❤🏙

Slide 10: FA FON DUFE dose of Steeze and Composure- Every outfit was intentional, combining African prints from @ruzanabyruzana with @fashionnovaa staples to keep things fresh and youthful, minimizing the “auntie vibes.” ✨

Until next year, Essence! Let’s continue to “Embrace The Culture”. 🌟

Photography Credits:

📸 @africanpicturesinternational, @iamtberry, @thedonbaptiste and @_lil4oe

#SupportBlackFilmmakers #FoodieAdventures #NollywoodRising #FilmFestivalWinner #JanetJackson #NineTheMovie #EssenceFest #GlobalStorytelling #NOLA #FashionGoals #EssenceFam #EssenceFest2024

Photography Credits: Pictures from TOLUlOPE GANGBO: https://www.instagram.com/iamtberry

Julian du Buclet-