Mo Abudu’s EbonyLife ON Plus is Live.

Mo Abudu, Courtesy of Kelechi Amadi Obi

After months of quiet anticipation, EbonyLife ON Plus is finally here, and you can feel Mo Abudu’s magic in every part of it. This isn’t just another app you download and forget. It’s a space that feels personal, intentional, and full of soul. A place where stories are told with care, where learning feels like growth, and where entertainment feels like it was made for us.

Now available on the App Store and Google Play, the platform is built around five simple pillars: Watch It, Learn It, Shop It, Win It, and Live It. Whether you’re settling in for a film, exploring fashion, joining a masterclass, or just curious to see what’s inside, there’s something here that feels like home.

The launch lineup? Whew. We’re talking “Dust to Dreams”, a Lagos-set short film directed by Idris Elba, starring Seal, and written by Mo Abudu herself. There’s a behind-the-scenes doc too, because of course. Her own directorial works “Her Perfect Life” and “Iyawo Mi” are front and center, and “Baby Farm”, the limited series that shook Netflix earlier this year, is now streaming here. Kayode Kasum’s “Ajosepo” is an exclusive, and “Black, Brilliant & Bold” is giving us global Black excellence with Angélique Kidjo, Ayra Starr, Ngozi Okonjo-Iweala, Sahle-Work Zewde, Karen Bass, and Mellody Hobson. Yes, all of them.

Mo Abudu Courtesy of Yemi Prodigy

But wait, it’s not just about watching. EbonyLife ON Plus is also serving podcasts (Moments with Mo, Mo & Ted, What Women Really Think), monthly masterclasses (starting with “Purpose, Passion and Vision”), and ELEV8, an AI-powered learning tool with over 5,000 videos. Skills, culture, growth? Check, check, check. And the price? Still sweet: $10/year in Nigeria, $30/year internationally. Monthly options too, if you like to keep things flexible.

Now, let’s talk context. EbonyLife ON Plus isn’t launching in a vacuum. It’s stepping into a space already buzzing with platforms like KAVA and Circuits, each doing their own thing, each trying to crack the code of Nigerian and diaspora streaming. But here’s the thing: Abudu’s platform feels different. It’s not chasing algorithms. It’s chasing meaning. It’s curated, intentional, and rooted in African identity. It’s giving Oprah’s OWN energy, but with Naija flair.

Mo Abudu Courtesy of official photofreak

Will it scale? We’ll see. But right now, it feels like the most exciting thing to happen to Nigerian digital storytelling in a minute. And I’ll be watching, not just for the content, but for the community it’s building.