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T-Mobile × Netflix: "Netflix On Us" and the Power of Aligned Partnerships
What the T-Mobile–Netflix deal quietly teaches creatives and media founders about long-term value By Sahndra Fon Dufe , Partnerships Lead SVAFF There’s a reason T-Mobile didn’t bundle Paramount+ or Max; and it’s not because Netflix has better shows; though that’s debatable depending on who you ask and what week it is. The Netflix On Us program, launched in 2017 and refined through multiple iterations since, represents something far more calculated than a customer perk. It’s

Sahndra Fon Dufe
Feb 36 min read


Nollywood Takes Center Stage at Essence 2023: Celebrating African Cinema Back for More: Exploring Essence Fest 2023 Once Again!!
Photo by Majiye Uchibeke The never stops feeding us with memorable moments, the 2023 Essence Festival has once again left me utterly amazed by its incomparable impact. As I ventured into the captivating realm of this festival, nestled within the vibrant heart of New Orleans, I sensed I was embarking on an extraordinary journey. For twenty-nine years, this celebration of black excellence has stood as a paramount cultural compass, drawing an annual half-million-strong crowd and

Sahndra Fon Dufe
Aug 24, 20236 min read


My First Essence Fest Experience Get Ready for an August Essence Adventure—Juicy Exclusives Awaits
First off, let’s talk about the mayor’s gala . You can’t imagine the elegance and allure as we mingled with the city’s officials, sipping exquisite beverages and engaging in conversation with dignitaries left and right. It’s like a real-life episode of “Scandal,” minus the sensational conflicts (or maybe there was some, who knows?). I was amidst it all, witnessing the start of a fresh chapter, while gracefully navigating through the crowd of influential individuals. So, there

Sahndra Fon Dufe
Aug 7, 20234 min read
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