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T-Mobile × Netflix: "Netflix On Us" and the Power of Aligned Partnerships
What the T-Mobile–Netflix deal quietly teaches creatives and media founders about long-term value By Sahndra Fon Dufe , Partnerships Lead SVAFF There’s a reason T-Mobile didn’t bundle Paramount+ or Max; and it’s not because Netflix has better shows; though that’s debatable depending on who you ask and what week it is. The Netflix On Us program, launched in 2017 and refined through multiple iterations since, represents something far more calculated than a customer perk. It’s
Sahndra Fon Dufe
Feb 36 min read
Triggerfish and UNESCO Are Amplifying African Women’s Voices in Animation
Triggerfish, Africa’s trailblazing animation studio, has joined forces with UNESCO to launch an empowering initiative that’s set to...
BFW Staff
Jan 1, 20253 min read
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