That Good Media Launches Film Division & International Creative Festival—Big Moves for African Cinema!

Toyosi Etim-Effiong

That Good Media Expands into Film Production & Launches International Creative Festival

Lagos, Nigeria – January 2025

In a groundbreaking move for African cinema, That Good Media, a leading Nigerian entertainment company, has officially launched its Motion Pictures Division and the inaugural That Good Media International Film Festival. This expansion signals a bold step toward positioning Nigeria—and Africa as a whole—as a major player in the global film industry.

The Motion Pictures Division will focus on producing feature films, documentaries, and television series that showcase authentic African storytelling with universal appeal. With a mission to bridge the gap between local talent and global platforms, That Good Media aims to create content that is both culturally rich and commercially viable.

Founder and Chief Strategy Officer, Toyosi Etim-Effiong, emphasized the vision behind this expansion:

"African storytelling is one of the richest in the world, yet it has often been underrepresented in global cinema. With our Motion Pictures Division and Creative Festival, we’re not just creating films—we’re building a global movement, starting from Nigeria."

The That Good Media International Film Festival will serve as a platform for emerging and established filmmakers, offering an opportunity to showcase their work to international audiences, distributors, and industry stakeholders. Beyond screenings, the festival will host workshops, panel discussions, and networking events, all designed to foster collaborations between African and global creatives.

A Strategic Move for Nollywood & Beyond

Industry experts see That Good Media’s latest move as a pivotal moment for Nigeria’s creative economy. The company has long been a champion of talent management and media strategy, and this expansion further solidifies its role in shaping Africa’s entertainment landscape.

By investing in film production, talent development, and global distribution, That Good Media aims to: 

✅ Create jobs and economic opportunities for local filmmakers 

✅ Strengthen international partnerships in entertainment 

✅ Elevate African narratives on a global scale

As Hollywood and other major industries turn their attention to African storytelling, That Good Media’s dual initiatives mark a significant milestone in the industry’s evolution. With this expansion, the company is not only advancing Nollywood but also redefining Africa’s influence in global cinema.

For more updates on That Good Media’s Motion Pictures Division and Creative Festival, stay tuned to Black Film Wire.

About That Good Media

That Good Media is a Nigerian-based media and entertainment company founded by Toyosi Etim-Effiong. The company is dedicated to connecting Nigerian talent and content to global opportunities through media production, talent management, and strategic partnerships.

For media inquiries, please contact:

 📩 Email: pr@thatgoodmedia.org 

📞 Phone: +234 805 165 2305

The film stars Omari Hardwick, Michelle Yeoh, Sam Richardson, and Kacey Rohl, bringing fans a thrilling deep dive into the covert operations of Starfleet. Yeoh reprises her iconic role as Emperor Philippa Georgiou, now recruited by Section 31 to tackle top-secret missions that could alter the fate of the galaxy.