The British Blacklist Reports Cross Market Films’ Call for African Movies on Tubi

Submit African Films for Tubi Distribution - via African Pictures International

In a December 21 article, the British Blacklist UK reported that African Pictures International (API) and BackHome LLC have issued a new acquisition call on behalf of Cross Market Films, inviting filmmakers to submit their films for global streaming distribution on Tubi. 

Here is the full report:

African Pictures International (API) and BackHome LLC have issued a new acquisition call on behalf of Cross Market Films, inviting African filmmakers to submit their films for global streaming distribution on Tubi, the AVOD platform owned by FOX Corporation.

The announcement represents a renewed strategic collaboration between API Founder Sahndra Fon Dufe and BackHome LLC Founder Adewole Lipede, whose decade-long creative partnership began during the development of Yefon: The Red Necklace and its accompanying children’s book campaign.

Tubi remains one of the world’s largest free-streaming platforms, reporting more than 80 million monthly active users in 2025. As FOX Corporation continues to invest heavily in ad-supported streaming, Tubi has emerged as a powerful destination for international content, particularly films from Africa and the African diaspora.

“African filmmakers deserve consistent, structured access to global distribution. Our decade-long relationship with API is rooted in a shared belief that African cinema is ready for broader commercial positioning. Tubi offers that scale. Our goal is to ensure filmmakers not only reach global audiences but also participate meaningfully in revenue opportunities,” Lipede said.

African titles have demonstrated strong performance on the platform. Projects such as Angela White and Chris Attoh’s NINE, alongside several Nigerian and Ghanaian features, have shown remarkable viewer retention among U.S. audiences and the global African diaspora. API and BackHome LLC aim to leverage this momentum by creating a structured, transparent pathway for African filmmakers seeking placement.

API is a U.S.-based film and creative sector communications company dedicated to advancing African film content, festival strategy, and international entertainment partnerships. Its collaborator on this acquisition call, BackHome LLC, is a distribution and development company focused on creating global pathways for African and diasporan filmmakers through strategic partnerships and platform relationships.

Dufe added, “The African film market has evolved, and international demand has never been higher. We have seen diaspora-driven content, including films like NINE, perform exceptionally well on Tubi. This call is part of our long-term commitment to bridging African creators with platforms that value their work. Quality storytelling, strong production values, and global accessibility remain our core priorities.”

African filmmakers are invited to submit films in the following categories:

• Christmas and holiday films

• Nollywood and African feature films (English or French)

• Drama, comedy, romance, inspirational, family films, and thrillers

Non-English films must include SRT subtitle files.

Submitted films should meet the following standards:

• Minimum 1080p resolution

• Clean, professional audio

• SRT subtitles for all non-English dialogue

• Clear documentation of global distribution rights

Submissions should be emailed to info@africanpicturesinternational.com with the subject line: TUBI Placement – Film Submission

This follows Black Film Wire’s coverage of the subject seen here. All of these point to the unique nature of the partnership, encouraging African filmmakers to seize this opportunity. 

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