Cross Market Films Announces Strategic Call for African Filmmakers Seeking Tubi Placement
- BFW Staff
- Dec 10, 2025
- 3 min read
Updated: Dec 10, 2025
By Black Film Wire Team
AN AFRICAN CHRISTMAS FILM “ A Wesley South African Christmas | IMAGE: IMDb
Los Angeles, CA- December 2025, African Pictures International (API) and BackHome LLC have issued a new acquisition call on behalf of Cross Market Films, inviting Nollywood and African filmmakers to submit their films for global streaming distribution on Tubi, the AVOD platform owned by FOX Corporation.
The announcement represents a renewed strategic collaboration between API Founder Sahndra Fon Dufe and BackHome LLC Founder Adewole Lipede, whose decade-long creative partnership began during the development of Yefon: The Red Necklace and its children’s-book campaign. Their shared commitment to expanding African filmmakers’ global market share, especially in the U.S.-based streaming platforms, continues to drive this joint initiative.
A Growing Opportunity for African Films in AVOD
Tubi remains one of the world’s largest free-streaming platforms, reporting more than 80 million monthly active users in 2025. As FOX Corporation continues to invest heavily in ad-supported streaming, Tubi has emerged as a powerful destination for international content—particularly African and diaspora-driven films.
African titles have demonstrated strong performance on the platform. Projects like Angela White and Chris Attoh’s NINE, alongside numerous Nigerian and Ghanaian features, have shown remarkable viewer retention among U.S. audiences and the global African diaspora.
API and BackHome LLC aim to leverage this momentum by creating a structured, transparent pathway for African filmmakers seeking placement.
Submission Categories:
Now Accepting:
Christmas & Holiday Films (priority category)
Nollywood and African Feature Films (English or French)
Drama, Comedy, Romance, Inspirational, Family Films, and Thrillers
Non-English films must include SRT subtitle files
Statements from the Partners
Adewole Lipede, Founder, BackHome LLC:
“African filmmakers deserve consistent, structured access to global distribution. Our decade-long relationship with API is rooted in a shared belief that African cinema is ready for broader commercial positioning. Tubi offers that scale. Our goal is to ensure filmmakers not only reach global audiences but also participate meaningfully in revenue opportunities.”
Sahndra Fon Dufe, Founder, African Pictures International:
“The African film market has evolved, and international demand has never been higher. We have watched diaspora-driven content, including films like NINE, perform exceptionally well on Tubi. This call is part of our long-term commitment to bridge African creators with platforms that value their work. Quality storytelling, strong production values, and global accessibility remain our core priorities.”
Industry Context: Why This Matters Now
Sahndra Fon Dufe, Founder, African Pictures International:
“With Netflix’s acquisition of Warner Bros. this week, the global streaming landscape is consolidating faster than ever, and that has real implications for African creators. Fewer gatekeepers mean fewer entry points. Platforms are becoming more selective, more data-driven, and less experimental with international catalogs. Tubi remains one of the last ‘Mohicans’ actively acquiring African films across budget levels; from micro-indies to mid-size to premium titles. Yes, new African-owned streamers have launched in the past year, including Mo Abudu’s platform and others, but we cannot overlook the scale and visibility that a U.S.-based AVOD giant still offers. This moment is an opportunity, and African filmmakers must move strategically.” |
Technical and Quality Requirements
Submitted films should meet the following standards:
Minimum 1080p resolution
Clean, professional audio
SRT subtitles for all non-English dialogue
Clear documentation of global distribution rights
Submission Instructions
Email submissions to: info@africanpicturesinternational.com
Subject line: TUBI Placement – Film Submission
Limited holiday-season placement slots are available, but may run into January due to a 4-6 week submission window.
About Cross Market Films
Cross Market Films is a dynamic distribution company specializing in licensing and distributing Africa-centric films globally, connecting creators with platforms and audiences worldwide.
About African Pictures International (API)
African Pictures International is a U.S.-based film and creative-sector communications company dedicated to advancing African film content, festival strategy, and international entertainment partnerships.
About BackHome LLC
BackHome LLC is a distribution and development company focused on creating global pathways for African and diaspora filmmakers through strategic partnerships and platform relationships.
Visit https://tubitv.com/
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